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Simplifying occupational health, safety & environmental compliance

QHSE — Majid Al Futtaim
Case Study
Facility Management
Piserve builds a digital platform for Majid Al Futtaim, helping it seamlessly orchestrate EHS processes across all global locations

About the client

Located in UAE, Majid Al Futtaim has been a pioneer in Retail, Leisure & Entertainment, and Real Estate verticals across the Middle East, Africa, and Asia for over three decades. Built around a vision to make quality lifestyle experiences available to its customers, the organization today has a robust presence in over 15 international markets.



Majid Al Futtaim operates a series of highly diversified businesses putting Environmental, Health, and Safety (EHS) considerations at the forefront. Its leadership has been eager to ensure that despite being spread across geographies and jurisdictions, all its business operations are in absolute conformance with globally accepted EHS standards and regulations.

To make this possible, Majid Al Futtaim needed a platform that integrates and gives a common picture of the Occupational Health, Safety & Environmental Compliance position of its business operations worldwide.

Business challenges

Majid Al Futtaim believes that corporations have an unavoidable responsibility to ensure the well-being of their employees, the communities, and the planet. Therefore, the organization wants to ensure that its business operations must also adhere to the global Occupational Health, Safety & Environmental protection standards alongside driving revenue growth.

However, with business operations spread across the entire Arabian Peninsula and various parts of Africa and Central Asia, such a comprehensive oversight is difficult to implement. For the desired outcomes, Majid Al Futtaim’s decision-makers and strategists must find out:

  • How to bring in the universally accepted Occupational Health, Safety & Environmental Compliance standards and apply them uniformly across all its processes and operations with predictable outcomes, avoiding disruptions?
  • How to integrate these compliant processes into a responsive and agile digital platform that can guarantee high visibility and interoperability despite the local variations in language, management style, and EHS culture across Majid Al Futtaim’s business units?

Our approach

PiServe consultants designed a highly tailored EHS application that can live up to the client’s expectations and recommended an Agile approach for executing the engagement. As part of the project, weekly sprints were planned in collaboration with the client, with the main stakeholder acting as the product owner, defining the requirements for each sprint.

The collaborative development and the PiServe team’s firm understanding of the key issues allowed us to release a Minimum Viable Product (MVP) within just eight months. Backed by a steady rollout of features and modules, we completed the project within 16 months and implemented a product across the various company ventures that provided:

  • Touchpoints for the Majid Al Futtaim employees worldwide with the topic of incident management in their daily work
  • Ease of operation and multilingual features, allowing the organization to pull down persisting barriers to progress
  • Complete visibility into incidents for extracting the necessary insights, promoting a constructive culture of failure

Ensuring complete visibility into all the EHS aspects across the board and easily guaranteeing conformance with globally accepted standards across multiple business units.


The result

As an organization, Majid Al Futtaim is highly committed to the Occupational Health, Safety & Environmental Compliance goals. The application delivered by PiServe allowed it to drive tangible results and bring its comprehensive EHS vision to life. Its benefits include:



The EHS application allowed the client's processes planners and architects to define and apply globally accepted standards in areas like Root Cause Analysis, Risk Assessment, and Incident Response.


Incident reduction

The number of reportable accidents per 1000 employees was reduced from 12 to 7, averting approximately 40 serious incidents on average. Subsequently, the accident rates were pushed below 1%.


Employee participation

The highly user-centric EHS application allows each of Majid Al Futtaim's 7,500 employees to contribute to reaching the company's critical health and safety targets.



It ensured highly compliant business operations and the health and safety of the client's employees during the pandemic-induced disruptions.

The future

The application delivered by PiServe allowed the client to be highly aspirational with its EHS ideas. Confident in its initial success, Majid Al Futtaim has planned to bring its business operations across multiple countries in the Middle East within the scope of the application. PiServe has been designated as the company’s technology implementation partner of choice in this mission.

In the next phase, Majid Al Futtaim desires to explore the possibilities of connected devices in asset management and delivering a work environment that is safe, healthy, and compliant. Here IoT sensors and AI-enabled applications are expected to play a significant role in evolving the application to the next level and driving the client’s EHS agenda for 2030.


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